Lune

A coastal hotel was competing on amenities in a market where everyone lists the same amenities. They needed to sell a mood instead of a checklist.

2024 · Art Direction · Creative Direction, Brand Identity, Web Design

We built the whole experience around dusk: a warm, low-light palette, slow reveals, and copy that reads like a postcard. Direct bookings rose because the site felt like the stay.

“Guests quote our website back to us at check-in. That has never happened before.”